In today’s age of Social Media channels like Facebook, YouTube, and Twitter, you would think Email Marketing had gone by the wayside. In fact, nothing could be further from the truth. Email Marketing has proven to be effective for many reasons. Through email campaigns, your business can specifically target your consumers while building on the …

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Technology in the last few years has led to the development of smart phones, which have become an integral part of our lives. Mobile marketing has allowed for a complete overhaul in the rules of marketing as it provides a two-way conversation on the go. Consumers and companies now have a whole new platform to …

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In 2009, JC Penney made their debut in the mobile couponing industry. This allowed customers to redeem savings via mobile coupons at the point of sale. Since 2009, the program seems to be in full swing, and, with the introduction of the iPhone and Android apps, has kicked their mobile marketing up a notch. Being …

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Does “digital couponing” cause consumers to forsake brand name products over cheaper products or services? I think with any couponing – traditional or digital, price wins over brand. According to the Study referenced in the MediaPost Blog Coupon Clippers Proven To Drive Incremental Sales by Cory Treffiletti, Nov 11, 2009, nearly 60 percent of consumers shop …

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Complete guide to making your inner genius your greatest on-the-job assent. By Jason Feifer ShareShare this:Print

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